intel layer v2.0
physical world
sunrise 2027
gs1 digital link
we make packaging talk
launch 23.03.2026
the second intelligence layer for the physical world
O mundo lia embalagens.
AGORA
ELAS FALAM.
fazemos embalagens falar.
scroll
what we are
hack the pack
The 2nd Layer for The Physical World
A global infrastructure that makes packaging talk
"we make packaging talk."

Cada produto físico que existe é mudo.
hackthepack instala inteligência dentro dele.

Do átomo ao bit. Da embalagem à plataforma.
O consumidor escaneia. O produto olha de volta.

quer ver a visão completa?

conheça o pitch deck completo →

16 slides · the living product era

foundation layer — onboarding

não explicamos.
demonstramos.

Fale com a hacKa ao lado.
Ela é a consciência do produto — não um bot, não um mascote. A Super Agente da hackthepack.

Escolha o caminho que faz sentido para você agora.

H
hacKa
super agent — active
H
direct-to-pack economics
$12
CPM
mídia tradicional
vs
$0.03
por engajamento
direct-to-pack

Você paga $12 para falar com quem já te comprou.
Cada embalagem que sai da fábrica é um canal direto ignorado.
hackthepack transforma esse custo em receita.

GS1 Sunrise 2027 — QR 2D obrigatório em todas as embalagens do planeta
the convergence era

as estradas
já foram
construídas.

Em 2027, o padrão global GS1 torna obrigatório o QR 2D em toda embalagem do planeta. Bilhões de produtos ganham portais digitais por lei.

A questão não é se vai acontecer. É quem instala inteligência nesses portais primeiro.

2027GS1 global mandate
1B+embalagens / dia
100Mperfis first-party
$0custo de mídia
your packaging · GS1 2027 ·

Section 08

YOU ALREADY HAVE
AN AUDIENCE

You just don't know it yet

How many packages do you ship per year?

e.g. 2,500,000

Scan Rate 5%
1%25%50%75%100%

0
People / Year

in your owned channel — no middleman, no ad spend

0
People
per month
0
Scans
per day
$0
Additional
media cost

*Estimate based on selected scan rate. Actual results vary by segment, product, and execution.

experience the prototypes

veja a foundation layer ao vivo.

Três categorias. Mesma arquitetura. Clique e entre na experiência.

live
🥤
Beverages
Hack Cola
The original. Full ingredient transparency, rewarded questions, Fair Trade Deal, and hacKa intelligence — inside a single can.
enter experience→
prototyped
🧴
Haircare
Magic Shampoo
Surfactantes, silicones, ciência de pH — desmistificados. Cada ingrediente explicado, cada scan recompensado.
enter experience→
prototyped
🧠
Health & Wellness
Mind Accelerator
Lion's Mane, Bacopa, L-Teanina — cada composto transparente. Dados de saúde com consentimento. Seu cérebro, suas regras.
enter experience→

Section 10

ONE QR CODE
∞ Possibilities

Packaging as a Service
Product becomes relationship
The consumer already bought it. Already took it home. Already using it. Now you speak directly to the person who chose your brand. The product helps, explains, learns, and builds a relationship that compounds over time.
📦
🔍
Product
Transparency
🧠
AI
Companion
♻️
Loyalty
Engine
🎮
Gamification
Mechanics
🥽
AR
Experience
At home, the product serves. It helps, explains, learns, and builds relationship.
Retail as a Service
Point of sale becomes assisted conversion
Consumer lost in the aisle. The super agent helps in real time. Contextual coupon closes the sale. The product advocates for itself at the moment of decision — differentiates, converts, and captures data.
🏪
🎯
Contextual
Coupons
🤖
Real-time
Assistance
📊
Shelf
Intelligence
🎮
Gamified
Conversion
🥽
AR
Try-on
In store, the product advocates. It helps decide, differentiates, and converts.
Experience as a Service
Experiences that compound intelligence
Campaigns, cultural activations, seasonal projects that capture data and improve with every execution. Every interaction feeds the system. Intelligence compounds forever.
✨
🎮
Gamified
Campaigns
📈
Compounding
Data
🌍
Cultural
Activations
🥽
AR
Immersion
🎁
Rewards
Engine
Every experience feeds the system. Intelligence compounds forever.

Section 11

Fusion Lab

The intelligence engine behind the Living Product Era

Where Brasil, Portugal, and India converge. Every product interaction generates data. Every data point becomes innovation. The Fusion Lab transforms real-world behavior into platform evolution.

🔬
Research
How consumers interact with products in real-world scenarios. Scanning behavior, engagement patterns, decision-making moments.
Scanning behavior
Engagement patterns
Decision moments
⚗️
Experiments
New interaction models tested directly on packaging. Interface formats, content structures, and engagement flows — validated in the field.
New interface formats
Content structures
Interaction flows
💡
Insights
Real usage data converted into actionable intelligence. What drives engagement, what increases time, what improves conversion.
Engagement drivers
Interaction time
Conversion signals
📊
Industry Reports
Structured knowledge from aggregated data. Strategic reports, market intelligence, and thought leadership for the packaging ecosystem.
Strategic reports
Market intelligence
Thought leadership
Scan
Interaction
→
Data
Behavior
→
Insight
Intelligence
→
Innovation
Evolution
→
Platform
Compounds
As the platform scales, the Lab becomes the asset
Proprietary Data
Behavioral Intelligence
Industry Benchmarks
We learn from every interaction. We turn that into innovation.
foundation layer deal

escolha sua entrada
no living product era.

Infraestrutura, não serviço. Instala uma vez. O canal é permanente.

professional
Foundation Layer
setup único + assinatura mensal
R$28k
setup · + R$5.500/mês
Modelagem 3D do produto + AR
Foundation Layer completa com hacKa
Fair Trade Pact + consentimento LGPD
Dashboard analytics first-party
QR codes únicos por embalagem
Proposta personalizada em 24 horas
começar agora →
enterprise
enterprise
Global Infrastructure
sob consulta · escala global
—
volume, mercados e SLA dedicados
Integração SAP / Salesforce / ERP
Infraestrutura dedicada por marca
Multi-SKU e multi-mercado
hacKa com inteligência de categoria
SLA 99.9% · suporte dedicado 24/7
Compliance regulatório por mercado
falar com Sal →

quer ver a visão completa?

conheça o pitch deck completo →

Section 12

The Team

Built by obsession. Driven by vision.

Brasil • Portugal • India — Global Team
Sal Zammataro
Sal Zammataro
CEO & Chief Vision Officer
15 years building the thesis. Now it's time.
LinkedIn →
Pedro Souza
Pedro Souza
Chief Concept Officer
Brand meets behavior. Design meets data.
LinkedIn →
Luiz Panarelli
Luiz Panarelli
Chief AI Officer
The architecture that makes packs think.
LinkedIn →
Pyr Marcondes
Pyr Marcondes
Partner & Board
Three decades of media. One new frontier.
LinkedIn →
Strategic Global Partner
founder access

deixe sua marca
falar.

Informe sua marca e categoria. Em até 24 horas você recebe uma proposta completa de Foundation Layer personalizada.

✦
proposta a caminho.
Estamos pesquisando seu produto.
Verifique seu email em até 24 horas.

Respondemos em até 24 horas com uma proposta completa.

ou
hacka@hackthepack.com ✆ +55 21 99357-3638 · WhatsApp
hackthepack · we make packaging talk · 2026