These Terms of Use govern access to and use of the corporate website, scanner, Foundation and other digital environments operated by HACKTHEPACK TECNOLOGIA LTDA, registered under CNPJ No. 65.049.479/0001-04, headquartered in Ipanema, Rio de Janeiro, Brazil, with an engineering and intelligence hub in Porto, Portugal, without an active physical office there.
By accessing or using hackthepack’s environments, users state that they have read and agree to these Terms. If they do not agree, they must not use the environments provided.
Privacy contact: pana@hackthepack.com
General contact: sal@hackthepack.com
1. Purpose
These Terms set out the conditions for accessing, browsing and using hackthepack’s digital environments, and the responsibilities of users, clients, partners and other parties interacting with its infrastructure.
2. Scope of the environments
hackthepack’s environments may include:
- the corporate website
- the web scanner
- Foundation
- administrative areas
- interfaces supporting the operations of brands, clients and partners
- digital experiences activated by physical packaging
Available features may vary according to the type of environment, operational configuration, contracting brand, commercial plan and active integrations.
3. Conditions of access and use
Use must be legitimate and consistent with applicable law, these Terms and each environment’s technical or commercial purpose.
Certain areas may require registration, a contractual relationship, specific credentials or prior authorization.
Users are responsible for acting in good faith, without compromising the platform’s technical integrity, other people’s experience or the rights of hackthepack, its clients and partners.
4. Accounts, access and restricted areas
When accessing restricted areas, administration dashboards or environments linked to a contract, the responsible user agrees to:
- keep their credentials confidential
- use access only for authorized purposes
- immediately report suspected misuse, unauthorized access or account-related incidents
hackthepack may restrict, suspend or terminate access following a breach of these Terms, a security risk, contractual noncompliance, a legal order or a justified operational need.
5. User responsibilities
By using hackthepack’s environments, users agree to:
- provide true, complete and current information, where applicable
- not use the environments for unlawful, abusive or fraudulent purposes
- not compromise the platform’s security, availability or operation
- respect hackthepack’s and third parties’ intellectual property rights
- not engage in conduct harmful to brands, partners, clients or other users
6. Prohibited uses
The following are expressly prohibited:
- scraping, automated harvesting or improper extraction of data from hackthepack interfaces
- reverse engineering algorithms, flows, integrations, AI models, WebAR systems, computer vision or any proprietary platform component
- fraudulent, abusive or simulated scanner use
- using bots, scripts, emulators, network automation or other mechanisms to simulate improper interactions, access or activations
- prompt injection attacks, malicious instruction insertion or attempts to abusively manipulate hacKa or other platform intelligence components
- simulating code reading, scanning or activation without actual physical possession of the corresponding product when such possession is a logical requirement of the experience
- attempting to access areas, systems or data without authorization
- introducing malicious code, exploiting vulnerabilities or improperly interfering with infrastructure
Breaches may lead to access suspension, technical blocking, contract termination, civil liability and, where appropriate, notification to the competent authorities.
7. Intellectual property
The hackthepack brand, Direct-to-the-Pack expression, Foundation, hacKa, software, design, flows, interfaces, visual elements, texts, corporate materials and technology provided in these environments are protected and belong to hackthepack or their respective owners, as applicable.
Using the environments does not transfer intellectual property rights, grant a broad exploitation license or authorize reproduction, distribution, modification or unauthorized commercial use.
Brand, client and partner content displayed in the experiences remains the property of its respective owners.
8. Third-party links, integrations and services
hackthepack’s environments may contain links, integrations or technical dependencies relating to third-party services.
Such services are subject to their suppliers’ terms, policies and conditions. hackthepack is not responsible for their content, availability or independent practices, except where direct liability is established by law or contract.
9. Availability and service limitations
hackthepack seeks to keep its environments operational, secure and current, but does not guarantee uninterrupted availability, complete absence of faults, universal compatibility with all devices or immunity from external events.
The environments may undergo maintenance, updates, architectural changes, temporary restrictions, partial suspension or feature changes, subject to applicable contractual commitments.
10. Privacy and data protection
Personal data processing associated with use of the environments is governed by hackthepack’s Privacy and Data Protection Policy and, where applicable, its Cookie Policy.
For experiences operated on behalf of client brands, the contracting brand may be the principal controller of data relating to the consumer experience. Its specific policies should also be consulted where applicable.
11. Limitation of liability
To the extent permitted by applicable law, hackthepack is not liable for damage arising from:
- improper or abusive use of the environments by users
- temporary unavailability, technical faults, maintenance or events beyond its reasonable control
- third-party integrations, services or environments
- conduct by users, clients, partners or brands outside hackthepack’s control
Nothing in these Terms excludes liability that cannot be limited by law.
12. Changes to these Terms
hackthepack may update these Terms to reflect technological, operational, legal or contractual changes.
The current version will always be the one published through hackthepack’s official channels. Continued use after an update may, where applicable, be interpreted as agreement with the version then in force.
13. Governing law and jurisdiction
These Terms are governed by Brazilian law.
The courts of the capital district of the State of Rio de Janeiro, Brazil, are selected to resolve disputes arising from these Terms or use of the platform, except where mandatory statutory jurisdiction applies.
14. Contact
For questions about these Terms or use of hackthepack’s environments, contact:
General enquiries: sal@hackthepack.com
Privacy: pana@hackthepack.com
