How connected packaging is rewriting brand-consumer conversations. Field notes, market data and our own thesis.
Connected packaging: 45% global scan rate. Instagram: 38%. TikTok: 42%. P&G leads at 78% in personal care. Physical is winning digital — most haven't noticed.
Read more →34M Gen Z woke up deciding Doritos is now an act of progression. Basket size up 42%. Mondelez proved packaging is behavior infrastructure.
Read more →QR scan rates in CPG packaging reached 52% globally (17% in 2021). US$ 23B GMV attributed to QR in 2024. Convergence is real — and you didn't see it.
Read more →73% of 18-35 consumers pay more for gamified experiences. It was 49% seven months ago. The market woke up to what we already knew.
Read more →For decades we treated packages as mere support. What if they always had something to say — and simply lacked a voice?
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